Since this blog is brand new, it would be nice to start getting visitors to post. I figured what better way than giving stuff away. So the best comment between now and the end of the month will get this shiny new $50 Adwords coupon. More good stuff is to come every couple weeks, so please hit the RSS button to subscribe!

Greetings from Vegas!  I can tell I am going to need a vacation by the time this week is over!  One of the more interesting sessions I attended today was on PPC tracking and reconciliation.  One of Goggle’s senior Adwords dudes talked about the 5 biggest myths about the Adwords quality score.  Since everyone was asking tons of questions about quality score, it was good to put some of the misconceptions to rest.

Myth 1:  There is only one quality score in your account.

Truth:  There are many different quality scores for different aspects of your account.

Myth 2:  Using all 3 match types increases your quality score.

Truth:  False.  Match types are not a factor.

Myth 3:  Increasing your spend can increase your score.

Truth:  Nope, you can’t buy your way to better listings.

Myth 4:  High CTR = High quality score

Truth:  This is not always the case.  It depends on where your ad is being shown. 

Myth 5:  Optimizing your account deletes your quality score history.

Truth:  Restructuring you account and changing adgroups around do not affect quality score as your history used for score calculations are saved.