Maybe ringtones aren’t so dead after all

So it seems there is a lot of interest in ringtones again, after the big shake up this summer. I don’t usually discuss the niches I am promoting, but with ringtones the cat is so far out of the bag that it makes no difference at this point.

Like almost all newbies starting with PPC, I tried ringtones. I did OK, nothing to brag about; at least I didn’t lose money. I eventually moved on to other niches that have been much more profitable for me. So now that I am doing pretty well and have learned about 1000% more than I knew back then, I decided to give them another shot.

I started on Jan 1st, and went about creating super focused keyword lists and ad groupings. I hooked those up to super relevant ad copy and landing pages. Using the same traffic sources as before (the big 3) and pretty much the same bid prices, the second round of ringtone testing began. The results were pretty surprising to me. The first time around I think I had eCPCs around .30-.50. This time around with my focused campaign I am seeing eCPCs in the $1.50 up to $5.00 range! Pretty amazing. I know the market hasn’t gotten any easier, so my techniques have definitely improved.

Not to brag or anything, but it would seem I now have the PPC ninja skills!