New Yahoo Quality Index Launched

As most people know, the new Yahoo ranking model was launched on Monday. Basically it’s their version of Google quality score, while not quite as opaque as Google. They actually provide some visibility into your quality score by a ranking of 1-5 in the form of blue bar. I am looking forward to this change, as I think it will help weed out some of the people jumping into niches with high bids and throwing everyone off. You will actually have to do some work to rank well, which is always a good thing for the long term search engine marketers.

According to Yahoo, your quality index is determined by:
1. The ad’s expected performance - which is determined by various relevance factors considered by Yahoo’s ranking algorithms.
2. The ad’s historical performance - its click-through rate relative to its position on the page.

So it would seem they are taking the view of how the ad group performs as a whole, rather than individual keywords. I checked out some of my campaigns this morning and was pleased at how they are running so far under the new system. I saw quite a few of these babies!

Booya!

Yahoo Quality Index

We will see how it all shakes down in the coming weeks. I am loving the traffic I am getting from YSM these days. They are sending me more clicks that Adwords sometimes!

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